Simone Brown

TEC Canada Speaker | President – Simone Brown Coaching Inc. | Vistage Speaker

Simone Brown is a performance architect and certified emotional intelligence practitioner who helps companies enhance their culture and performance through behavioral and brain-based strategies. Focused on fostering psychological safety, Simone believes that mindset and attitude—rather than just talent—drive success and high-performing teams. With a background in economic development, PR, and communications, she has over 15 years of experience crafting strategies for business leaders and government officials. Simone is also the founder of The 1911 Tribe, an initiative supporting professional women through unfiltered dialogue. She holds a BBA in HR, a diploma in Technology Management, and a certificate in Public Relations, and enjoys painting, jewelry-making, and meditating in her free time.

Simone Brown

TEC Canada Speaker | President – Simone Brown Coaching Inc. | Vistage Speaker

Simone Brown is a performance architect and certified emotional intelligence practitioner who helps companies enhance their culture and performance through behavioral and brain-based strategies. Focused on fostering psychological safety, Simone believes that mindset and attitude—rather than just talent—drive success and high-performing teams. With a background in economic development, PR, and communications, she has over 15 years of experience crafting strategies for business leaders and government officials. Simone is also the founder of The 1911 Tribe, an initiative supporting professional women through unfiltered dialogue. She holds a BBA in HR, a diploma in Technology Management, and a certificate in Public Relations, and enjoys painting, jewelry-making, and meditating in her free time.

Simone’s Topics

A blog post by a young engineer exposed Uber’s toxic culture, sparking public humiliation for the company and revealing issues only previously rumored. With over 100,000 books on culture available, how are large companies like Uber still getting it wrong, and how can smaller companies avoid similar reputational disasters? The answer lies in calibrating company culture. Today’s top talent evaluates culture before applying for jobs, yet many companies still struggle to create a great culture. In this workshop, Simone Brown explores the evolution of company culture and introduces a framework CEOs can use to improve their workplaces. Through research, stories, and stats, she explains how to leverage culture to attract, motivate, and retain talent.

In today’s workplace, where employees can be more sensitive and easily triggered, feedback has become a delicate yet essential skill for leaders. This talk explores the art and science behind giving and receiving feedback that truly resonates. Drawing from cutting-edge insights in neuroscience, brain and behaviour, Simone Brown unpacks what works—and what doesn’t—when it comes to feedback.

Millennials, often labeled as lazy, entitled, and non-committal, make up the largest generation in the workforce and are poised to represent 75% of it by 2030. Despite the challenges many employers face in engaging and retaining them, Simone Brown specializes in helping companies maximize the potential of millennial employees. Her workshop combines data and behavior-based strategies to demystify what motivates millennials, offering practical ways to boost their productivity. Simone presents seven key dimensions that inspire millennials to perform at their best, providing actionable tactics for employers. With a focus on myth vs. truth, the workshop is interactive and practical, helping companies foster better workplace engagement across all generations.

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