Your company has published its “How We’re Handling COVID-19” message to stakeholders. Now what?
From tackling the present challenges faced by sales teams to shifting the focus of your brand, Lisa Shepherd – President of The Mezzaine Group and B2B marketing expert – details “6 Practical & Immediate Ways to Pivot Your Marketing in a Crisis” throughout her insightful webinar. After watching Shepherd’s webinar, you will be equipped with strategies and tactics that encompass:
» Shifting your message to re-prioritize your campaigns; creative messaging, differentiating your targets and finding the sweet spot for frequency
» Analyze what’s happening to do something bold & unique for your brand while remaining authentic to your audience
» Staying the course while keeping the focus of your entire team; achieving goals, developing employees personally and professionally and remaining positive
Although the business environment is experiencing a period of ambiguity, Lisa Shepherd’s “6 Practical & Immediate Ways to Pivot Your Marketing in a Crisis” webinar provides clarity surrounding marketing intelligence during this time – while divulging actionable insights that every business leader will find valuable.
Interested in downloading the accompanying the PowerPoint presentation? Download “Practical and Immediate Ways to Pivot Your Marketing in a Crisis” here.