The perception of value has changed due to the COVID-19 pandemic – so how are customers making decisions amid the coronavirus crisis? Adrian Davis, President Whetstone Inc. & Principal Partner at The Summit Group and 2019 TEC Canada Speaker of the Year, divulges how to effectively connect with customers in times of crisis and forge a mutually beneficial relationship.

Adrian’s “Customer Engagement and Value Creation in Times of Uncertainty” webinar provides insights surrounding the current – and future – mindset of customer service and sales including:

» Why some customers thrive, while others struggle

» How to identify those customers that will collaborate with you to navigate uncertainty

» How to shift the conversation to be relevant, right now

As echoed by Adrian’s webinar, business leaders are hardwired to overcome adversity and demonstrate resilience. In this time of uncertainty, Davis depicts how to authentically maximize your firms’ value and significantly resonate with pre-existing and future customers during this time.

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