Sales and marketing teams have faced dramatic and unexpected changes. From trade shows to sales calls – “business as normal” was no longer a possibility for the majority of the past 2+ years. Companies responded by making dramatic shifts in how they sell. From Zoom calls to webinars, sales and marketing departments adopted new behaviours and adapted to a new reality.  

The question now is: which changes will stick? From trade shows to digital advertising, account-based marketing to inside sales reps, how will your company ensure your revenue engine meets the needs of today’s buyers?   

By watching the “Business Development in the New Normal” webinar led by Lisa Shepherd, you’ll become equipped with deeper insights surrounding:

• 6 ways that business development in B2B companies is changing.
• The social and technological forces driving that change.
• New sales and marketing tools that B2B companies are adopting.
• How B2B sales teams are adapting to new buyer behaviour.

From trade shows to digital advertising, account-based marketing to inside sales reps, how will your company ensure your revenue engine meets the needs of today’s buyers? Don’t miss watching this session led by Lisa Shepherd, President of Mezzanine Group.

Press play below to watch the “Business Development in the New Normal” webinar led by Lisa Shepherd 

The TEC Canada Deeper Insights webinar series will equip you with the tools to strategically approach complex issues and uncertainty with confidence. Hosted by industry experts – that have a commendable business background – each webinar is focused on accelerating your ability to grow strategically and overcome hurdles faster. In addition to expert thought leadership, all webinars feature a Q&A session. This is your opportunity to gain insight from industry leaders and implement real solutions.