Isabelle Mercier Turcotte

Vistage Speaker, Productivity and Performance Expert, Certified Executive Coach, and TEC Canada Speaker

Isabelle Mercier Turcotte is a brand builder, business performance catalyst, and one of the best-selling authors of The Next Big Thing: Top Trends From Today’s Leading Experts to Help You Dominate the New Economy. Her first TEDx talk entitled The Power of Zero Tolerance has impacted more than 23.58 million souls to date. Her passion is to empower change and growth. “Momentum Generator” is her middle name and she has a relentless drive to help entrepreneurs raise the bar and expand their comfort zone to create outstanding brand experiences. In February 2020, Isabelle will be giving her second TEDx talk, a tandem talk with her partner Margarita Romano at TEDxBearCreekPark. Isabelle’s biggest strength is her no BS approach and ability to tell it like it is. She is an inspirational speaker, a captivating storyteller, and has an unquenchable enthusiasm for life. She is consistently leading-edge in facilitating change, and her undeniable track record and authentic connection with people, have gained her worldwide influence and recognition. Isabelle was born to work with entrepreneurs who thrive on delivering their “genius” in a simple, impactful, and differentiating way. Isabelle co-founded her first business venture a few years out of her teens, which quickly escalated to become one of Canada’s most awarded branding and creative firms; from prestigious international design awards to national entrepreneur of the year. Isabelle is a true pioneer in helping organizations build influence and impact. Throughout her career, Isabelle has had the opportunity to help hundreds of small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments. She was instrumental in helping raise their business standards and redefine their industries through outstanding business strategies and forward-thinking communication tools. With over two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help entrepreneurs all over the world, catapult their way to massive success.

Click here to watch a welcome message from Isabelle!

Isabelle Mercier Turcotte

Leadership Coach

Elevate your event with Jamie Cohen: renowned Keynote Speaker and Leadership Coach. With a proven track record spanning 21 countries and accolades from prestigious organizations, Jamie transforms businesses worldwide. From unlocking unique leadership styles to fostering next-level communication, Jamie delivers unparalleled value. Join global leaders like SNL’s Lorne Michaels in shaping your organization’s future with Jamie Cohen.

Isabelle’s Topics

How To Leverage Your Team To Rapidly Grow Your Impact And Influence In Any Economy; By Serving Not Selling.Is your marketing so helpful and powerful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because help beats hype every time. Helpfulness is a mission for everyone on your team…not just your marketing team!

Positioning is to a business what a heartbeat is to life. Without relevant brand positioning, growth will be a long, costly and energy-draining road. Learn how to position yourself as a brand that customers want and love.

Isabelle Mercier Turcotte is one of the best-selling authors of the business and marketing book titled; The Next Big Thing: Top Trends to Help You Dominate the New Economy. In this interactive presentation and/or workshop, Isabelle shares with TEC members what it takes to be and consistently remain The First, The Best or The Only.

Every one of her presentations is customized to fit the audience, including using participants’ experiences to anchor her principles. Isabelle’s presentations are visceral and visual (No boring bullet slides!) and participants are guaranteed to leave empowered AND committed to taking action.

TEC Members will walk away with:

• A deeper understanding of what brand positioning truly is and how differentiation is pivotal to creating a more impactful business and influential culture.

• 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else; regardless of price.

• A way to differentiate yourself, boost your engagement, create a more impactful business and influential culture, as well as a few valuable resources to help you and your team take immediate action.

Position Your Brand To Be The First, The Best or The Only is a smart and motivating way to learn the key fundamentals needed to get crystal clear about what your brand stands for, what problems you solve, and most importantly, what makes you The First, The Best, or The Only.

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit.

Positioning is to a business what a heartbeat is to life. Without relevant brand positioning, growth will be a long, costly and energy-draining road. Learn how to position yourself as a brand that customers want and love.

Isabelle Mercier Turcotte is one of the best-selling authors of the business and marketing book titled; The Next Big Thing: Top Trends to Help You Dominate the New Economy. In this interactive presentation and/or workshop, Isabelle shares with TEC members what it takes to be and consistently remain The First, The Best or The Only.

Every one of her presentations is customized to fit the audience, including using participants’ experiences to anchor her principles. Isabelle’s presentations are visceral and visual (No boring bullet slides!) and participants are guaranteed to leave empowered AND committed to taking action.

TEC Members will walk away with:

• A deeper understanding of what brand positioning truly is and how differentiation is pivotal to creating a more impactful business and influential culture.

• 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else; regardless of price.

• A way to differentiate yourself, boost your engagement, create a more impactful business and influential culture, as well as a few valuable resources to help you and your team take immediate action.

Position Your Brand To Be The First, The Best or The Only is a smart and motivating way to learn the key fundamentals needed to get crystal clear about what your brand stands for, what problems you solve, and most importantly, what makes you The First, The Best, or The Only.

*Available as a keynote, workshop, webinar, podcast interview, or virtual summit.

LET’S GIVE THEM SOMETHING TO TALK ABOUT! – How To Quickly Turn Your Customers Into Devoted Amplifiers.

The easiest way to grow your business is for your customers to grow it with you. But that only occurs if you deliver a customer experience worth talking about. Word of mouth influences more than 50% of all purchases on the planet, yet we too often take this golden fact for granted. We assume that our customers will talk about us. But they won’t, unless you give them something to talk about.

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