LEAD BETTER. GROW FASTER.

WITH A TRUSTED PEER GROUP OF AMBITIOUS CEOS

You’ve built something real. But at the top, the right advice is rare — and the wrong decision is expensive. Alex Kroon brings together driven CEOs and business owners in the Greater Toronto Area for the kind of honest, high-stakes conversations that actually move the needle.

WHY LEADERS JOIN ALEX’S GROUP

The higher you rise, the fewer people can tell you what you actually need to hear

1

You’re making high-stakes decisions without a sounding board that’s truly been there.

2

Growth is creating complexity faster than you can manage it — and it’s starting to cost you.

3

You’re surrounded by people who report to you. Real, unfiltered peer input is almost impossible to find.

4

Leadership at the top is isolating. The questions keep compounding, but the trusted counsel doesn’t.

WHAT YOU GET IN ALEX’S TEC GROUP

Your Inner Circle. Your Edge. Your Next Level.

Your Confidential Peer Group

A curated group of non-competing CEOs and owners who challenge your thinking, share their playbooks, and hold you accountable every single month.

One-to-One Coaching With Alex

Alex’s background spans engineering, COO and CEO roles, scaling from $600K to $20M, and advising through acquisitions. Your one-to-one sessions go deep: strategy, leadership, the decisions that keep you up at night.

World-Class Speakers & Insights

Access exclusive research, thought leadership, and expert speakers curated for your level, so your thinking stays ahead of your market.

A Global Network That Works

Behind every TEC group is a multinational network of 45,000+ leaders. Your question has probably been answered by someone, somewhere. We help you find them.

BUILT BY SOMEONE WHO’S LED FROM THE INSIDE.

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ABOUT ALEX

With a background in engineering physics, Alex has operated at the top of companies across industries — from telecom startups to a COO role managing U.S. healthcare for international insurers, to leading a company through an acquisition and quadrupling it in size as CEO.

He scaled sales at a medical cannabis company from $600K to $20M in two years. He’s run an IT outsourcing MSP. Today he advises entrepreneurs through MaraCogna Inc. and serves as board chair for a $39M Toronto-based charity.

As a former TEC member, he knows what it’s like to sit in the room — and why it changes everything. That’s why he became a Chair.

• Real operator experience: many businesses, multiple industries, startup to multinational.

• Deep expertise in scaling, acquisitions, and complex organizational growth.

• A facilitator who asks the hard questions, and knows the terrain.

ALEX’S GROUP VISION QUOTE

As a TEC Chair, I’m building a group of curious, ambitious CEOs and business owners who are committed to growth, integrity, and making a lasting impact.

— Alex Kroon, TEC Chair, Greater Toronto Area

READY TO LEAD WITH GREATER CLARITY AND CONFIDENCE?

Alex has a group forming in the Greater Toronto Area. Spots are limited, and every member is vetted.
Book a 30-minute conversation to find out if it’s right for you.

SEE HOW TEC HAS SUPPORTED THE DEVELOPMENT OF OTHER CEOs IN CANADA

GUIDING A BILLION-DOLLAR MANUFACTURER THROUGH ITS THOUGHEST TEST.

3X CAPACITY IN 2 YEARS | 950 HIRES TO SCALE OPERATIONS | BROKE $1B IN REVENUE

SCALING A CANADIAN HEALTHCARE LEADER THROUGH UNCERTAINTY AND STRATEGIC DECISIONS.

2X COMPANY GROWTH | 5,000+ USERS ACROSS CANADA | 5+ YEARS OF PEER ADVISORY SUPPORT

THERESA KEPT BUILDING—EVEN WHEN THE ROOM DOUBTED HER.

 

3X FOUNDER | 5,000+ DRAGON’S DEN BACKED | EXPANDING INTO GLOBAL MARKETS

CASSIDY BECOME THE BUILDER BEHIND THE BUILDER.

 

3RD GENERATION BUSINESS | BUILT A TRUSTED LEADERSHIP TEAM | FROM OVERWHELM TO CLARITY |

WATCH MEMBERS IN ACTION

TEC peer group meetings aren’t networking. They’re structured, confidential, and built for the kind of conversation that actually changes how you lead. Watch members talk about what it’s like from the inside.

FROM CONVERSATION TO YOUR FIRST GROUP MEETING

1

Fill Out the Form

Share a few details about your role, company, and timeline for joining a peer group.

2

Book a Chat with Alex (30 Minutes)

Tell Alex what’s on your plate. He’ll ask the hard questions and tell you honestly whether his group is the right fit for where you’re headed.

3

Experience it

Join your first peer group meeting. No obligation until you’ve experienced it firsthand.

LEADERSHIP ISOLATION ISN’T INEVITABLE. IT’S A CHOICE YOU CAN CHANGE TODAY

Book a complimentary, zero-pressure 30-minute chat with Alex.
Share your biggest challenges, learn about the group, and leave with real clarity — whether or not you join.

Complimentary and zero pressure.
Learn about Alex’s group and current openings.
Get Alex’s honest perspective on whether it’s the right fit.
Only 30 minutes.

FREQUENTLY ASKED QUESTIONS

TEC Canada is a leadership development organization that empowers and supports business leaders who in turn run successful companies and organizations, the backbone of Canada. We aim to build a community of trust and growth where we lift one another to reach goals and overcome obstacles.

The challenges facing Canadian business leaders are increasingly complex. It’s easy to feel overloaded with information, stretched and alone. Leaders are looking for a safe harbour where they can receive advice and support. TEC provides deeper insights that can make a real impact in your business, your career, and your life.

TEC offers six different types of peer advisory groups, each purpose-built for unique leadership levels, including CEOs, key executives, business owners and emerging leaders. We take great care to match you to the right peer group by considering your organizational size, stage of development and competitive landscape.

Leadership development programs aim to help business leaders navigate the challenges and complexities of running a business while aiding their growth as individuals and team leaders. We believe that learning is a lifelong pursuit, with no real end point. The benefits of joining one of our programs extend as far as you’re willing to take them. We focus on supporting members to grow in five specific ways:

  1. Helping business leaders make informed decisions in the high-stakes, fast-paced environment of business, maximizing their ROI and revenue, and enhancing their workplace culture.
  2. Holding each other accountable for the actionable steps we commit to. With accountability, we see our decisions through to the end, better ensuring our personal and professional success.
  3. Growing as leaders, not just as businesses. To see organizations grow and succeed, the leader must become the driving force behind that growth. Companies are extensions of the leaders that guide them.
  4. Coming together to break free from isolation. It is lonely at the top, you may not have any peers to rely on for support. That’s why we bring together non-competitive leaders from a variety of industries to share experiences, receive unbiased feedback, and address big-picture issues.
  5. Change is constant. With all these aforementioned avenues, continuing to uplift each other, our businesses, and the economy as we face ever-changing challenges.

All this is accomplished through the four primary components of TEC: Peer groups, one-to-one coaching, thought leadership, and our global network.

TEC Chairs are experienced professionals with multiple years of business experience in senior leadership roles, performance coaching, consulting, or successful entrepreneurship, looking to share their knowledge and give back to the Canadian business community. Beyond just CEO training, they are the mentors responsible for guiding and facilitating the peer groups, choosing speakers for the group, and giving individual advice in one-to-one meetings with their members.

You get exclusive one-to-one coaching with a TEC Canada executive coach (Chair) who challenges you and accelerates your ability to grow strategically and overcome hurdles. Digging deeper into your personal and professional challenges is critical to achieving high levels of success. Alongside coaching, your Chair facilitates monthly confidential peer group meetings where ideas and solutions are pressure-tested by other CEOs who are walking the same path.

All our sessions (one-to-one, peer group meetings, speaker sessions) work together to ensure you get maximum benefit and growth for your organization and your leadership development. For that reason, these offerings are bundled into one package.

TEC members can attest to the success they have found by being a part of a TEC group. It’s far more than simply CEO leadership training. The key components of a TEC group work in harmony to provide the most up to date and comprehensive leadership development program in Canada. We are committed to providing each of our members with a personalized and optimized experience beyond their initial expectations through continuous learning, openness, individual accountability, and collective support. The results speak for themselves. To learn more about how TEC members have leveraged our proven method, visit our member stories here.

If you’re a President, CEO, Founder, or Owner of an organization with 25+ Employees and $5MM+ in revenue, then this program is for you!

We offer a variety of programs for every stage in a leader’s journey. These include TEC CEOs, KEY Executives, TEC Small Business, and TEC Advancing Leaders. Discover what each program has to offer on our Executive Programs page or fill out the form below to see if you might be a fit for a particular program.

Yes, we take confidentiality seriously. Every TEC Chair and member is evaluated and signs an NDA before they join TEC. Should any member disclose confidential information, they will be asked to leave. Secondly, members can only be assigned to groups where there will be no direct competitors. This ensures that TEC peer groups are a safe space where members can come with their issues in a non-competitive and non-judgemental environment.

Membership pricing is determined by what program you qualify for. TEC offers four different types of peer advisory groups, each designed to meet the distinct needs of leaders at all stages of their learning and growth. To learn what program best suits your needs, fill out the membership application form below to get started!

Fill in the form above and one of our membership team advisors will be in touch with you to discuss next steps and determine the program that will be the best fit for you!

TEC Canada operates across the country from Halifax to Vancouver. We currently run groups in the following locations:

  • Greater Toronto Area
  • Ottawa 
  • South-Western Ontario
  • Vancouver 
  • Montreal
  • Saskatoon
  • Quebec City
  • Edmonton
  • Regina
  • Calgary
  • Halifax
  • Winnipeg
  • Kelowna / Okanagan-Valley 
  • Fredericton 
  • Moncton

Keep in mind, our community is constantly growing and evolving, so if you find yourself out of reach to one of these locations, please fill in the form below as there may be a group building in your area!