TEC member Mike Gettis is CEO of Endy Sleep

Casper, Endy and Bear — which mattress in a box delivers a better sleeping experience?

How do you disrupt a mature, billion-dollar mattress industry? Take the mattress out of the store, put it online, and deliver it right to your door with a money-back guarantee.

There is a growing number of online direct-to-consumer startups led by Endy Sleep and Casper that have begun to nibble away market share from traditional retailers like Sleep Country, Leon’s and Ikea.

Robb Engen of the Toronto Star tested mattresses from three retailers…

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