One of the most misunderstood aspects of a business is branding. In short, a brand is a company’s face to the world. It can be your most valuable asset and a key to your success. It is more than just the company’s name, logo, and how you express those through the company’s communications.
A good brand will clearly deliver a message, confirm the brand’s credibility in the marketplace, motivate the buyer to make a purchase, and create user loyalty. Done properly, this will connect your staff, customers and prospects on an emotional level.
Products are never just products, right? Companies like Coca-Cola, Starbucks, Apple, Ray-Ban, create strong brands and they know that their brand needs to live everywhere. They know their names extend far beyond the label.
The result? These brands are known, loved, and chosen out of a long lineup of options. That’s what we all want, no?
A strong brand is invaluable as the battle for customers intensifies day by day. Although quite challenging, a brand strategy is invaluable to creating your company identify, which will then be communicated, repeatedly, by your staff and customers. Here are seven steps for creating your brand strategy.
In today’s crowded space of brands vying to grab consumers’ attention, those with a clear mission and a purpose centered around caring tend to get noticed. In fact, research has found that most U.S. consumers are more loyal to brands that care about them. A great way to start is by showing followers a little extra attention on social media.
In the business world, “why” cannot be an afterthought. It must be your forethoughts forethought. Properly and successfully defining your “why” is an important element when defining your business. Read this interview with Simon Sinek, global best-selling author and visionary, about the importance of teams, building customer loyalty, attracting new customers and why he believes the concept is so important to share with the world.
Simon Sinek, a pioneer of brand purpose and storytelling, explains that “every company has a personality and a culture, and to bring that to life as it is, appeal to people who feel the same way about the world, who share your values. To do it differently, is in itself, inauthentic. The whole idea of authenticity means saying and doing the things you actually believe, that’s what it means.”