Kevin Johnston

TEC Small Business Chair
Edmonton, AB

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Kevin Johnston is a seasoned sales professional, business coach, entrepreneur and avid world traveller who values practical experience that goes beyond the classroom.

Kevin joined his father to start a distribution business, All-Max Distributors Ltd., at 19 years old. He led the business operations and helped secure and manage the company’s relationship with major clients. Through hard work and experience while on the job, he was instrumental in helping the family business evolve into a leading national distributor.

After working in the family business for 10 years, he transitioned into sales management within the telecommunications, advertising and transportation industries. He spent six years with Trader Publications on their senior leadership team and helped them transition from a family business culture to a corporate culture. He spent the next 12 years with AGT/TELUS/SuperPages, where he managed many sales teams, eventually becoming the Director of Sales for Alberta. As a member of the senior leadership, he was accountable for $150 million in annual revenue. He helped EDTEL transition to join SuperPages and AGT transition to TELUS.

He has managed various teams through significant growth and change, developing a passion for coaching business professionals. As a TEC Small Business Chair, Kevin facilitates his members to find solutions within themselves.

TEC Group Vision

Kevin welcomes members who are committed to developing themselves and looking to put a solid plan in place to grow their business. By promoting active problem solving through open-ended questions, he aims to help leaders achieve what they didn’t think was possible.


  • Has a wife, Joey, and daughter, Courtney
  • Also has two grandchildren, Madyson and Parker
  • Travelled all over the world with his daughter, including India, Nepal, Indonesia, Mexico, Europe and the South Pacific

TEC Canada is a member-based peer advisory organization of over 1,400 chief executives, entrepreneurs and business owners from across Canada. For over 30 years, TEC has been helping leaders achieve success through the power of confidential group meetings, one-to-one executive coaching, business thought leadership and a global network of over 22,000 business leaders.

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