Debora Hendrickson

Debora Hendrickson

Toronto, ON

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Debora Hendrickson is driven by her passion to inspire the best in others. Her expertise is best defined by the amalgamation of strategic leadership, effective people leadership, and exemplary stakeholder and board management. By joining the safe and courageous space of her TEC group – where relationships and confidential conversations are held in the highest regard – leaders will uncover viable visions for their organizations and become equipped with new competitive advantages and the tools to successfully empower their teams.

Receiving her Executive MBA from The Wharton School of Business and the University of Pennsylvania, Debora spent nearly three decades channeling her skillset of driving economic growth at a global scale for Aviva Canada – a property and casualty insurance company with more than three million customers across the country. While at Aviva Canada, Debora progressed from the role of Ontario Regional Administration Manager to Senior Vice President of Customer & Marketing, where she drove the company’s customer experience strategy (from brand awareness through to customer advocacy) and assumed responsibility for the organization’s corporate social responsibility and sustainability programs. Debora’s succeeding role was CEO of Wayfarer Insurance Group, the first digitally advanced specialty broker. While at Wayfarer, her vision, strategy execution, and ability to achieve brand unification led the company to double its top-line revenue growth in only three years.

Most recently, Debora has become a trusted advisor to CEOs and senior leaders across Ontario – first by establishing her own consultancy business and now by extending her mastery of business performance and executive leadership coaching to her position of TEC Canada Chair. Debora is committed to being the voice of reason and the calm in the face of chaos for her group members –  bringing her proven insight, expertise, and decisive action to help them meet their personal and professional challenges, head-on.

TEC Group Vision

We are a team that model authenticity and vulnerability, engaged and committed to each other’s personal and professional success. Together, we accelerate the growth and development of our businesses and inspire each other to be the best version of ourselves in the way that is most meaningful to each individual member – creating lasting positive change for ourselves, our families, and our communities.


  • My husband, daughters, and grandchildren are the light of my life.
  • Certified Professional Co-Active Coach, CPCC.
  • An aspiring abstract expressionist artist.
  • Lover of music genres from all generations – at peace on the water with a good book in my hand.
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