Richard (Dick) Peters

Toronto, ON

“An important part of the job of the CEO is to be out there, in front of developments, getting to know the lay of the marketplace and how it’s changing.”

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Richard (Dick) Peters is an innovator and change agent with the proven ability to take an organization in a more competitive and profitable direction. His self-described leadership style is service-oriented.

Dick’s extensive career spans a variety of industries, from finance and social impact investing to software, media, e-commerce and social media. He has been responsible for reinvigorating business units in McGraw-Hill, Rogers and Hollinger. The first thing Dick does to re-ignite under-performing teams is to change the prevailing “won’t, don’t, can’t” mindset. He knows how to revolutionize a business unit, not only through new revenue opportunities and streamlining operation, but also by building consensus and trust. As President and General Manager for a number of Trader Classified Media subsidiaries, he operated over 75 media related properties, achieving unprecedented results. He founded the ALEA Group in 1992 and Leader Logic Ltd. in 2005. Since 2005, Dick has provided consulting, interim leadership and management services.

As a TEC Chair, Dick’s experience in a wide variety of senior corporate leadership roles, as well as his entrepreneurial and consulting background, have given this hands-on leader a reputation for team-building, creative risk-taking and a capacity for making the challenging decisions associated with disruptive change.

TEC Group Vision

Dick encourages his group members to take advantage of the incredible talent that surrounds them. He believes that for a CEO to be able to solve problems and make decisions, they need to get comfortable with not being the smartest person in the room and to trust that their team is there to help them.


  • Lives in Toronto with his wife, Debbie
  • Enjoys spending time with family, his children and grandchildren
  • Earned an MBA from McMaster University
  • Likes boating, golfing and travelling

TEC Canada is a member-based peer advisory organization of over 1,400 chief executives, entrepreneurs and business owners from across Canada. For over 30 years, TEC has been helping leaders achieve success through the power of confidential group meetings, one-to-one executive coaching, business thought leadership and a global network of over 22,000 business leaders.

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