"You see, many of us have been working hard, head down trying to 'keep the lights on,' so to speak. That’s a good approach to navigating any crisis … initially. At some point, however, we need to re-examine our strategy for growth."

Many businesses today have a similar problem. They have a significant tendency to focus on metrics instead of their company strategy.

There’s a simple exercise called, “The Power of One.” It’s one simple question that you ask each month for three different groups. This exercise will allow you to always remain at the forefront of what is happening with your customers, employees, and key suppliers.

The TEC Canada CEO Confidence Index is a quarterly survey measuring the confidence of Canadian business leaders of small-to-medium enterprises. The results provide insight into the challenges and opportunities faced by leaders and their confidence in the Canadian business environment. The TEC Canada CEO Confidence Index Q2 2021 was conducted from March 11th, 2021 to March 31st, 2021, and had nearly 250 Canadian participants in the research.

If success comes from the team, groups can be viewed as the practice field. And in a competitive environment where every day is gameday, leaders need to hone in on the importance of groups. TEC speaker and award-winning author Leo Bottary writes how groups lead teams to stronger engagement and strategic alignment.

Navel gazing and overanalyzing while expecting growth means a long, slow crawl to the top. Alternatively, running at full speed by the seat of your pants without any sort of structure or consideration of quality isn’t going to help you retain customers. Which approach is the right approach?

As COVID-19 is continuously changing how B2B & B2C buyers and sellers interact, and online sales consistently trend to their highest levels in history, TEC Canada has focused on Sales & Marketing as our most recent quarterly content theme. This blog features a compilation of the most impactful Sales & Marketing insights that we’ve shared over the past few months and have all been strategically selected to help you make better business decisions.

How can you continue to sell if meeting in person remains taboo and customers are becoming tired of Zoom? How would an economic rebound of any magnitude impact your business?